SaaSScout DailyHow to read an issue
For every search that started rising, an issue answers three questions: is there enough demand, how crowded is Google already, and what's worth doing about it.
× baseline
We chart every keyword on Google Trends against one fixed baseline keyword, so all numbers share one scale. The figure is the keyword's search interest over the last 24 hours divided by the baseline's.
Reaching ⅓ means there's enough volume. It says nothing about competition, so always read it together with Google supply.
Google supply
How well the first page of Google already serves this search. More filled bars mean more competition.
- Low supply
- Few pages do this job well. The clearest opening.
- Some supply
- A few tools or pages cover it; a better one can still win.
- Crowded
- Big brands, official sites or mature tools hold the first page.
- Supply unchecked
- Not checked yet.
Status
Every opportunity is tracked across issues until it's confirmed or fades.
- New
- First appeared in this issue.
- Watching
- Has volume; we're checking whether it holds and where the gap is.
- Confirmed
- Held up and leaves room on Google. The strongest picks.
- Cooling
- Past its peak, or no longer worth starting.
Where signals come from
Most opportunities come from search trends. The other sources catch demand that shows up somewhere else first.
- Search trends
- Searches climbing fast on Google Trends.
- Topic trends
- Rising searches inside a topic, like a sports event or a franchise.
- AI tool directory
- New listings and fast movers on a large AI tool directory.
- Big-site traffic
- New pages and keywords suddenly drawing traffic on large sites.
- Paying-user referrals
- Products that show up as a source of paying customers.
- E-commerce
- New product listings that start pulling in searches.
- Indie game communities
- New games getting attention on itch.io, Show HN and similar communities.
Next step
Each opportunity ends with one concrete move, sized to the evidence. Holding off is a valid answer.
When you can read it
A new issue comes out every day at 03:00 UTC.